Plauti
Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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D&B Connect
Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.
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KickFire
B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count.
B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies.
KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.
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Freckle
Freckle serves as an innovative CRM enrichment tool designed for both HubSpot and Salesforce, adept at uncovering the critical data that may be absent from your CRM. Operating seamlessly atop your existing CRM, it enriches every incoming record from diverse sources, enabling users to request any conceivable attribute while AI agents diligently search the internet and over 50 data providers for the information needed. Freckle surpasses typical firmographic data by leveraging natural-language research requests to reveal highly specific information such as ISO certifications, job openings, LinkedIn URLs, pricing tiers, hiring trends, self-service options, and various custom attributes. Unlike conventional tools that struggle when a record lacks a work email or website, Freckle intelligently utilizes any available information, including personal email addresses, to accurately enhance company or contact data. It integrates effortlessly via CRM connections, webhooks, or CSV uploads, ensuring that inbound leads, sign-ups, event lists, and other records are automatically enriched without manual effort, thereby streamlining the data management process and improving overall efficiency. This comprehensive functionality positions Freckle as a valuable asset for organizations looking to optimize their customer relationship management.
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